AI answers quote the pages you forgot about

When someone asks an AI engine which tool to use, the answer is assembled from pages the engine can find and trust. Those pages are rarely your newest ones. They are the comparison page you wrote two years ago, the pricing FAQ nobody has touched since the last plan change, and the help article that still describes the old onboarding.

The engine has no idea they are out of date. It quotes them with the same confidence as everything else.

Old pages carry the most weight

Pages that have been around for a while have collected links, mentions and search history. That is exactly what makes them likely to be cited, and exactly why they drift. A launch changes the product in a day. The pages that describe it change when someone remembers.

The result is an answer that is fluent and wrong: “It doesn’t support ticketing yet”, six months after you shipped ticketing.

What to check first

You do not need to audit the whole site. Start with the pages an engine is most likely to use when someone compares you:

1. Comparison and alternatives pages. These are written to be quoted. Check every “we don’t”, “coming soon” and “on the roadmap”.
2. Pricing and plan pages. Plan names, limits and trial terms change more often than anything else.
3. The FAQ. Short, direct answers are easy for an engine to lift word for word.
4. Your oldest popular help articles. They often describe screens that no longer exist.

Then ask the engines

Read the answer the engines give today to the questions your buyers ask. Note which of your pages they cite, and which competitor they name instead of you. That tells you where a fix will change the answer, rather than where it would merely be tidy.

This is the loop Growth Genie runs for you every day: ask the questions, read the answers, compare them with what your site says and what your product does, and tell you which sentence to fix first.