Find the sentences that went stale after a launch
A launch makes part of your website wrong. A short routine to find those sentences before a buyer, or an AI engine, does.
Growth Genie team
Every launch quietly contradicts something you wrote earlier. The new feature page is correct; the five pages that mention the old limitation are not. Here is a routine that takes about half an hour after each release.
1. Write down what changed, in one line each
Not the release notes, the facts: “Ticketing is live on every plan.” “The Starter plan now includes two seats.” “The import tool no longer needs a CSV.” These are the claims you will look for.
2. Search your own site for the old claim
For each fact, search your site for the words the old version used: “coming soon”, “not yet”, “roadmap”, “only on”, the old plan name, the old number. Include the blog and the help centre; they are usually the worst offenders.
3. Fix the sentence, not the page
Resist the urge to rewrite. Change the sentence that is wrong and leave the rest alone. A precise edit is easy to review, quick to approve, and does not disturb a page that already ranks.
4. Check the pages people compare you on
Comparison pages, alternatives pages and pricing pages deserve a second read even if the search found nothing. They describe you relative to others, so a change on either side can make them wrong.
5. Look at the answers a week later
Search engines and AI engines do not pick up a change instantly. A week later, ask the questions your buyers ask and see whether the answers changed. If they did not, the page may not be the one the engine is reading.
Growth Genie does steps two to five for you: it compares what your pages claim with what your product does, drafts the exact edit, waits for your approval, and tracks the answers afterwards.